Marketing The Core 8th Edition By Roger Kerin and Steven Hartley © 2020 Test Bank and Solution Manual
Test Bank and Instructor Solution Manual
- Hardcover: 624 pages
- Publisher: McGraw-Hill Education; 8 edition (January 29, 2019)
- Language: English
- ISBN-10: 1260711455
- ISBN-13: 978-1260711455
Copyright: 2020
its the TEST BANK and Solution Manual
not the TEXTBOOK
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Marketing The Core 8th Kerin Test Bank
Marketing: The Core
8th Edition
By Roger Kerin and Steven Hartley
ISBN10: 1260711455
ISBN13: 9781260711455
Copyright: 2020
ISBN10: 1260711455
ISBN13: 9781260711455
Copyright: 2020
-This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions.
-A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help students personalize marketing and identify possible career interests.
-Connect: A highly reliable, easy-to-use homework and learning management solution.
-A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help students personalize marketing and identify possible career interests.
-Connect: A highly reliable, easy-to-use homework and learning management solution.
TABLE OF CONTENTS
Part 1: Initiating the Marketing Process
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Organizational and Marketing Strategies
Appendix A Building an Effective Marketing Plan
3 Understanding the Marketing Environment, Ethical Behavior, and Social
Responsibility
Part 2: Understanding Buyers and Markets
4 Understanding Consumer Behavior
5 Understanding Organizations as Customers
6 Understanding and Reaching Global Consumers and Markets
Part 3: Targeting Marketing Opportunities
7 Marketing Research: From Customer Insights to Actions
8 Market Segmentation, Targeting, and Positioning
Part 4: Satisfying Marketing Opportunities
9 Developing New Products and Services
10 Managing Successful Products, Services, and Brands
11 Pricing Products and Services
12 Managing Marketing Channels and Supply Chains
13 Retailing and Wholesaling
14 Implementing Interactive and Multichannel Marketing
15 Integrated Marketing Communications and Direct Marketing
16 Advertising, Sales Promotion, and Public Relations
17 Using Social Media and Mobile Marketing to Connect with Consumers
18 Personal Selling and Sales Management
Appendix B Planning a Career in Marketing
