Marketing 7th Edition By Dhruv Grewal and Michael Levy © 2020 Test Bank and Solution Manual
Test Bank and Instructor Solution Manual
- Hardcover: 704 pages
- Publisher: McGraw-Hill Education; 7 edition (January 16, 2019)
- Language: English
- ISBN-10: 1260087719
- ISBN-13: 978-1260087710
Copyright: 2020
its the TEST BANK and Solution Manual
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Marketing 7th Grewal © 2020 Test Bank and Solution Manual
Marketing
7th Edition
By Dhruv Grewal and Michael Levy
ISBN10: 1260087719
ISBN13: 9781260087710
Copyright: 2020
ISBN10: 1260087719
ISBN13: 9781260087710
Copyright: 2020
– Designed to show today’s social, mobile and digital student population how marketing adds value and how firms maintain and rely on value for establishing relationships with their customers.
– Explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and marketing analytics and ethics integrated.
– Connect: A highly reliable, easy-to-use homework and learning management solution.
– Explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and marketing analytics and ethics integrated.
– Connect: A highly reliable, easy-to-use homework and learning management solution.
TABLE OF CONTENTS
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Digital Marketing: Online, Social, and Mobile
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics
Chapter 5: Analyzing the Marketing Environment
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services: The Intangible Product
Chapter 14: Pricing Concepts for Capturing Value
Chapter 15: Strategic Pricing Methods and Tactics
Chapter 16: Supply Chain and Channel Management
Chapter 17: Retailing and Omnichannel Marketing
Chapter 18: Integrated Marketing Communications
Chapter 19: Advertising, Public Relations, and Sales Promotions
Chapter 20: Personal Selling and Sales Management
