Saturday, November 16, 2019

Marketing 7th Grewal © 2020 Test Bank and Solution Manual


Marketing 7th Edition By Dhruv Grewal and Michael Levy © 2020 Test Bank and  Solution Manual
Marketing 7th Edition By Dhruv Grewal and Michael Levy © 2020 Test Bank and Solution Manual

Test Bank and Instructor Solution Manual


  • Hardcover: 704 pages
  • Publisher: McGraw-Hill Education; 7 edition (January 16, 2019)
  • Language: English
  • ISBN-10: 1260087719
  • ISBN-13: 978-1260087710

Copyright: 2020

its the TEST BANK and Solution Manual

not the TEXTBOOK


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Marketing 7th Grewal © 2020 Test Bank and Solution Manual


Marketing

7th Edition
By Dhruv Grewal and Michael Levy
ISBN10: 1260087719
ISBN13: 9781260087710
Copyright: 2020

TABLE OF CONTENTS

Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
Chapter 6: Consumer Behavior 
Chapter 7: Business-to-Business Marketing 
Chapter 8: Global Marketing 
Chapter 9: Segmentation, Targeting, and Positioning 
Chapter 10: Marketing Research 
Chapter 11: Product, Branding, and Packaging Decisions 
Chapter 12: Developing New Products 
Chapter 13: Services: The Intangible Product 
Chapter 14: Pricing Concepts for Capturing Value 
Chapter 15: Strategic Pricing Methods and Tactics 
Chapter 16: Supply Chain and Channel Management 
Chapter 17: Retailing and Omnichannel Marketing 
Chapter 18: Integrated Marketing Communications 
Chapter 19: Advertising, Public Relations, and Sales Promotions 
Chapter 20: Personal Selling and Sales Management